Media and Press

These resources exist to help media organizations use our brand and assets, including our logo, content and trademarks, without having to negotiate legal agreements for each use - just use them inline with our policy.

Influencers

For collaboration opportunities please email

Press

For press opportunities please email

Brands

For partnership opportunities please email

Pronunciation of D'Érable

D'Érable is a French word that means 'of maple', or 'from the maple tree'. It is pronounced d‿e.rabl. Key notes: The first 'É' is accented - pronouncedlike the 'e' in café. The 'e' on the end is silent.

Use of brand in text

When writing our brand (D'Érable Canada) or company name (D'Érable Canada Inc.) in text, please use the approved formatting below

Please do

At the very least, always capitalize the D, É, and C in D'Érable Canada. Capitalizing all letters is also acceptable (D'ÉRABLE CANADA).

Please don't

Don't exclude the apostrophe (') or the accent on the first E (É)

Please do

Include the word Canada when possible, it is part of the brand identity.

Please don't

Don't use articles like "The" in front of the brand name

Founder Bios

Our founders having interesting stories that led them to acquire the skills needed to create D'Érable's products and brand

Aica Cacho

Co-Founder
Aica grew up in the Philippines. She suffered from acne as a teenager and young adult (she still sometimes gets breakouts). She was into beauty and skincare from a young age, having even competed in local beauty contests in her home city. She studied nursing in university where she learned how to develop systematic processes and medical grade sanitation. However, instead of becoming a nurse she followed her passion for cooking and became a pastry chef, which taught her chemistry in action, and how to choose and combine high quality ingredients. She developed our proprietary maple mud extraction process.

Tyler Staton

Co-Founder
Tyler grew up in Canada. His house was in a maple forest and he learned about maple syrup from a young age. After university, he worked for a software consultancy where he excelled, and was soon sent to Asia Pacific to launch the company's Asian operations. He then co-founded a real estate technology startup in Singapore, raising funding from several of the worlds largest commercial real estate companies. The startup experience taught him how to launch and run a business, as well as how to leverage technology to create an advantage. He even designed and built this website himself.

Brand story

Our brand is the result of an unlikely story of love, chance, resilience, and wanting to make a better world. You can learn more on page.

Brand values

Our brand values are: Ethical Ingredients, Luxury Curation, Evidence Based, and Sustainable Production. You can learn more at page.

Brand Colors

In addition to pure black (000000) and pure white (FFFFFF), we use 3 core colors and then 3 softer pastel shades of those main colors.

Core colors

Primary

Maple Tree Green
#067034

Secondary

Maple Liquid Gold
#d3a146

Tertiary

Fall Foliage Red
#a62c0a

Pastel colors

Primary

Light Maple Tree Green
#ddffeb

Secondary

Light Maple Liquid Gold
#feefd7

Tertiary

Light Fall Foliage Red
#ffe9e1

Color Dos and Don'ts

Please do

Use 60-30-10 when combining colors.

Please don't

Don't combine a lot of red and green - its too Christmassy.

Please do

Pair core colors with their corrisponding soft shade

Please don't

Don't combine a core color with different color's soft shade